Sydney

ROyal rendering

Case Study

5x your businesses client acquisition today

$30 CPL

(Cost Per Lead)

With $1250 Spent

40x ROI

Within The First Month Of Partnering With us

40 Leads In 30 Days

With A %60 Booking Rate

TESTIMONIAL

"Incredible results! Within just 7 days of partnering with Lochie and Ollie at Alterna, we experienced an impressive surge in revenue, generating over $74,000. Their expertise and strategic approach lead me to getting the biggest project I've ever had. Highly recommend!"

Sam Zreikas

Sydney Royal Rendering

About Sydney Royal Rendering


Sydney Royal Rendering, under the leadership of Sam, has established itself as a reputable player in the rendering industry over the past 12 years. Sam brings a wealth of experience, having specialized in rendering and various finishes, including texture coating, for commercial buildings and new home builds across Sydney.

However, like many in the industry, Sam's business model relied heavily on builder contracts, leaving him vulnerable to market fluctuations and limiting opportunities for growth.

Recognizing the need to diversify Sydney Royal Rendering's client base and reduce dependence on builders, we implemented a lead generation and client acquisition system tailored to Sam's business.

The Challenge

With the absence of proactive lead generation strategies meant that the business was inherently vulnerable to market fluctuations and limited in its ability to pursue opportunities beyond the builder network.

Without a diversified client base, Sydney Royal Rendering operated within a relatively narrow scope, dependent on builder contracts. While this approach ensured a steady flow of work in the short term, it posed long-term challenges in terms of scalability, profitability, and business sustainability.

By implementing a robust lead generation and client acquisition system, we aimed to address potential future challenges and position Sydney Royal Rendering for sustained growth and success.

Ad Copy And Creative Testing

We collected different before and after samples of Sam and his teams work and then started crafting the perfect ad. This involved identifying key areas of the market which could be capitalised on and since rendering isn’t as well known as other home improvement services this gave us a competitive edge over the market.

This was all executed within 24 hours and Sam started seeing results instantly. Leveraging Meta Ads, we crafted compelling ad copy and eye-catching creatives to attract potential clients.

We utilized Meta's dynamic creative testing feature to optimize ad performance and deliver quick results for our client.  

One key aspect of our implementation was the creation of lead magnets using Meta Ads. These lead magnets were designed to capture the attention of our target audience. We were able to attract high-quality leads interested in the services offered by the business.

CRM Setup

In addition to lead magnets, we developed our own, white-labelled software for client acquisition. This software enabled Sydney Royal Rendering to efficiently manage and nurture leads generated through the advertising campaigns. With features tailored to the specific needs of the business, the software facilitated seamless communication and follow-up with potential clients, ultimately streamlining the sales process and maximizing conversion rates.

CRM Setup

In addition to lead magnets, we developed our own, white-labelled software for client acquisition. This software enabled Sydney Royal Rendering to efficiently manage and nurture leads generated through the advertising campaigns. With features tailored to the specific needs of the business, the software facilitated seamless communication and follow-up with potential clients, ultimately streamlining the sales process and maximizing conversion rates.

Creating An Irresistible Offer

In collaboration, we introduced a game-changing offer to address industry challenges. Our proposition? Complimentary express service for larger projects, cutting turnaround times significantly. The result? Increased inquiries, conversions, and enhanced client satisfaction. This success underscores the power of tailored offers in driving business growth.

5,000+

LEADS GENERATED

Perfect Bodies

570

Working Hours

900

Success Stories

PRICING STRUCTURE

PAYMENT PLANS

NO LOCK IN

$ 2000 pm

3 MONTH DEAL

$ 3000

($1000 pm)

What's Included

WHAT YOU GET FROM AN

ALTERNA

PARTNERSHIP

Built in customer aquistion systems

Weekly discussions

Lead nurturing

A constant flow of high quality leads

ABOUT US

Founded by high school friends blending sales expertise with marketing prowess, we bring a dynamic synergy to every project, delivering innovative solutions tailored to elevate your business.

SERVICES

Customer Acquisition Systems

HAVE A QUESTION?

+61 483 921 480

ABN: 18 670 614 258

Copyright ©2024 All rights reserved